Phone: (804) 827-5148
Greg Greenhalgh joined the Center for Sport Leadership at VCU in July of 2011 as the director of student services and outreach. Prior to joining the CSL Greenhalgh taught in the Sport Administration Department at the University of Louisville where he attained his Ph.D. He also has a M.A. in Sport Administration from Central Michigan University and a Bachelor's of Sport Management from Brock University
Greenhalgh's primary research interest focuses on the marketing of sport organizations, specifically investigating what attracts fans and sponsors to niche, or non-mainstream, sports and how these sports can position themselves to be more sustainable in the future. His other research interests include the use of new social media, such as Twitter and Facebook, and their effects on the dissemination of sports information. Currently, he has articles published in Sport Marketing Quarterly and the International Journal of Sport Communication. Greenhalgh has also presented at several national and international conferences including the North American Society for Sport Management, Sport Marketing Association, and Sport and Recreation Law Association.
From a teaching perspective, Greenhalgh has focused on Sport Marketing, Sales and Promotion, as well as acting as the faculty internship coordinator. Through these experiences he has worked with a number of organizations including the Louisville Sports Commission, the Mid-South Conference of the NAIA, the University of Louisville Athletics Department and several not-for-profit and for-profit sport properties.
Greenhalgh also spent several years in the sport industry. He held the position of Company Representative at FieldTurf, attending and representing the company at Super Bowl XL and the NCAA Convention. He also was the assistant manager of a small hockey and lacrosse focused pro shop for nearly 10 years and also interned with the Professional Hockey Player's Association.