Brendan Dwyer, Ph.D.
Assistant director of student services and outreach
Phone: (804) 827-5131
E-mail: bdwyer@vcu.edu
Joining the Center for Sport Leadership at VCU in August 2009, Brendan Dwyer became the assistant director of student services and outreach. In addition to a bachelor’s degree in business economics, Dwyer has a master’s degree and doctorate in sport administration. While his focus is primarily on the marketing and financing of sport, he also has a strong foundation in the social components, technology and research methods associated with both sport and higher education.
Dwyer’s research interests include the consumer behavior of fantasy sport participants and financial management of college athletics. Currently, he has articles published in “Sport Management Review” and the “Journal of Issues in Intercollegiate Athletics.” Dwyer also has presented at numerous professional conferences, including the North American Society for Sport Management, Sport Marketing Association, Sport, Physical Activity, Recreation and Law Association, College Sport Research Institute’s Scholarly Conference on College Sport, and the North American Society for Sport Sociology. In 2009, he won the NASSM Student Research Competition for his dissertation titled: Divided Loyalty? An Analysis of Fantasy Football Involvement and Attitudinal Loyalty to Individual NFL Teams.
In addition to teaching and scholarship, Dwyer has worked with a number of sport organizations including the Fantasy Sports Trade Association, the U.S. Olympic Committee, Running USA, the Denver Nuggets, Colorado Avalanche, Colorado State University Athletics, University of Northern Colorado Athletics.
