BRENDAN DWYER, Ph.D.
Director of research and distance learning
Phone: (804) 827-5131
Joining the Center for Sport Leadership at VCU in August 2009, Brendan Dwyer is the director of research and distance learning. In addition to a bachelor’s degree in business economics, Dwyer holds a master’s degree and doctorate in sport administration. His focus is primarily on the marketing and financing of sport, but he also has a strong foundation in the social components, technological aspects, and research methods associated with both sport and higher education.
Dwyer’s research interests include sport consumer behavior with a distinct focus on the media consumption habits of fantasy sport participants and issues pertaining to college athletics. Currently, he has articles published in the Journal of Sport Management, Sport Marketing Quarterly, Sport Management Review, the International Journal of Sport Management and the Journal of Issues in Intercollegiate Athletics. Dwyer also has presented at numerous professional conferences, including the North American Society for Sport Management, Sport Marketing Association, Sport, Physical Activity, Recreation and Law Association, College Sport Research Institute’s Scholarly Conference on College Sport and the North American Society for Sport Sociology. In 2009, he won the NASSM Student Research Competition for his dissertation titled: Divided Loyalty? An Analysis of Fantasy Football Involvement and Attitudinal Loyalty to Individual NFL Teams. He was also honored along with his colleagues Joris Drayer (Temple) and Stephen L. Shapiro (Old Dominion) at the Sport Marketing Association's 2010 Annual Conference in New Orleans, Louisiana. The trio's paper, titled "Segmenting Motivation: An Analysis of Fantasy Baseball Motives and Mediated Sport Consumption" was given the Best Professional Paper Award.
In addition to teaching and scholarship, Dwyer has worked with a number of sport organizations including the Fantasy Sports Trade Association, the U.S. Olympic Committee, Running USA, the Denver Nuggets, Colorado Avalanche, Colorado State University Athletics, University of Northern Colorado Athletics, Shanghai Football Association, Richmond Strikers, Villa 7 and VCU Athletics.
Dwyer, B. (2013). The impact of game outcomes on fantasy football participation and National Football League media consumption. Sport Marketing Quarterly, 22, 33-47.
Dwyer, B. (2011). Divided loyalty? An analysis of fantasy football involvement and attitudinal loyalty to individual National Football League (NFL) teams. Journal of Sport Management, 25, 445-457.
Dwyer, B., Shapiro, S.L., & Drayer, J. (2011). Segmenting motivation: An analysis of fantasy baseball motives and mediated sport consumption. Sport Marketing Quarterly, 20, 129-137.
Dwyer, B., & Kim, Y. (2011). For love or money: Developing and validating a motivational scale for fantasy football participation. Journal of Sport Management, 25, 70-83.
Dwyer, B., & Drayer, J. (2010). Fantasy sport consumer segmentation: An investigation into the differing consumption modes of fantasy football participants. Sport Marketing Quarterly, 19, 207-216.